How we grew a Cyber Security Consultant's monthly income by 200%
“A clear road map towards a brighter future”
1. Project Overview
At the beginning of 2023, we worked with a Cyber Security Consultant, who worked on a day rate of £500.
When we met the consultant, they were confused about the marketing direction they wanted to go in, and were struggling to create a sustainable flow of clients.
They were considering different options, such as SEO, and were mainly relying on Upwork.
Here's how we gave them a clear road map towards a brighter future...
2. Project Execution
Step 1: Targeting and Messaging
We helped clarify who their target prospects were, these included targeting IT leaders such as Heads of IT, CISOs, CTOs from the following industries:
- SaaS
- Banking
- Government
- Education
While crafting concise and personalised messaging for each target campaign.
Step 2: LinkedIn Thought Leadership
We positioned the Founder as a trusted and likeable thought leader within his niche by posting regular content on LinkedIn on the following topics:
- IT
- Cyber security benefits
- Productivity and leadership lessons and tips
- Tech industry news updates
- Personal insights
Step 3: LinkedIn Community Management
Our Community Manager nurtured a network of affiliates, including with:
- Tech bloggers and journalists
- Cyber security professionals
- And CRM prospects
Step 4: LinkedIn Outbound
Messaged and managed around 2,000 prospects each month to arrange virtual coffee meetings.
“The client now has a crystal clear direction of how to grow their business, as well as achieved some phenomenal results”
3. Project Results
After working with me for 3 months, the Cyber Security consultancy now has a crystal clear direction of how to grow their business, as well as achieved some phenomenal results, including:
- Monthly income grew by 200% in 90 days
- Posted content 3x a week on LinkedIn
- LinkedIn post impressions increased by 500% in 90 days
- LinkedIn post engagement increased by 430% in 90 days
- LinkedIn followers increased by 125% in 90 days
- Built a buzzing community of industry affiliates
- LinkedIn profile design update
- Personal branding photography shoot
- On average booked 6 warm Google Meets each month
- Increased their service day rate from £500 to £600
