How we grew a Cyber Security Consultant's monthly income by 200%
“A clear road map towards a brighter future”
1. Project Overview
At the beginning of 2023, we worked with a Cyber Security Consultant, who worked on a day rate of £500.
When we met the consultant, they were confused about the marketing direction they wanted to go in, and were struggling to create a sustainable flow of clients.
They were considering different options, such as SEO, and were mainly relying on Upwork.
Our objective was to help grow their LinkedIn network with their target clients, and build and manage a pipeline of warm leads. Helping them to grow a bigger and more qualified audience, while also crucially, laying a strong foundation to enable them to form good relationships with their ideal clients.
Here's how we gave them a clear road map towards a brighter future...
2. Project Execution
Step 1: Targeting and Messaging
We helped clarify who their target prospects were, these included targeting IT leaders such as Heads of IT, CISOs, CTOs from the following industries:
- SaaS
- Banking
- Government
- Education
While crafting concise and personalised messaging for each target campaign.
Step 2: Personal branding
We positioned the Founder as a trusted and likeable industry expert by posting regular content on LinkedIn on the following topics:
- Cyber security benefits
- Cyber security tips
- Sharing his personal story and professional opinions
Step 3: Pipeline Management
Our goal was to grow their LinkedIn network with their target clients, and build and manage a pipeline of warm leads. Helping them to grow a bigger and more qualified audience, while also crucially getting more meetings with their ideal prospects, and coaching them on how to present more convincingly.
“I now have a crystal clear direction of how to grow my business, as well as achieved some solid results”.
3. Project Results
After working with me for 3 months, the Cyber Security consultancy now has a crystal clear direction of how to grow their business, as well as achieved some solid results, including:
- Monthly income grew by 200% in 90 days
- Posted content 3x a week on LinkedIn
- LinkedIn post impressions increased by 500% in 90 days
- LinkedIn post engagement increased by 430% in 90 days
- LinkedIn followers increased by 125% in 90 days
- LinkedIn profile design update
- Personal branding photography shoot
- On average booked 3 meetings each month
- Increased their service day rate from £500 to £600
