My guide to personal branding

Building your personal brand isn't about getting as many followers as possible.

(Although that helps)

It's about:

→ Sharing your expertise

→ Telling your story

→ Showing your personality

→ And importantly, building trust with your target audience

It's about turning your name and face into something that your prospects trust, like and want to buy from.

When done right, it positions you as an authority.

And acts as the magnet that supercharges your sales funnel and attracts more positive replies from your outbound messages.‍

11 reason why to create a personal brand:‍

1. Gets your message out to thousands of target prospects every day
2. Positions yourself as an industry expert
3. Grows your audience
4. Builds a trustworthy reputation
5. Helps you stand out from your competitors
6. Warm up your leads before rolling out the sales pitches
7. Attract and retain talent
8. Attract investment
9. Get more positive replies from your Outbound campaign
10. Get more clients
11. And eventually begin charging higher prices thanks to your improved brand reputation

“Get your message out to thousands of target prospects every day”‍

The Fundamentals:

✅ Profile

There are a few elements that are important to focus on, including:

→ Your profile picture: Ideally this needs to be a headshot and a professionally taken photo. You might even want to consider hiring a professional photographer to help you with this‍

→ Banner image: This should clearly and concisely shout out your offer

→ Featured images: These should be your top 3 pieces of content. Typically one of these would be your calendar link

→ About me section: You can think of this as a 60-sec elevator pitch to show off your personal brand in an impactful way

✅ Strategy

→ Get clarity on your content pillars

→ Be confident enough to reveal your authentic story

→ Be consistent

✅ Content

Your content should combine these 3 essential ingredients together:

→ Be inspiring

→ Be authentic

→ Be educational

✅ Networking

→ You can't build your network overnight. It takes time

→ It's an ongoing process of building and growing relationships

→ You should be aiming to add value to your network with your comments

Find out more on the Rocket online course.