Outbound - Top Tips

Creating your personal brand is powerful.

But taking action is where the £££ is at.

Opportunities don't just happen to you.

You have to create them through your outbound messages. 

Here are my top 16 tips for optimising your outbound performance: 

1. Aim to connect first, not just to sell
2. Make sure you have a clear USP
3. Have a captivating offer (your offer should be so good that it’s almost a no-brainer for the client to want to agree)
4. Have a kick ass personal brand - (think of your personal brand like a magnet that's designed to attract more positivity your way)
5. Be super clear who your target customers are
6. Ensure your DNS settings are setup correctly
7. Personalise your message as much as possible
8. Show a bit of personality
9. Keep your messages as short and concise as possible
10. Add your LinkedIn url to your email signature
11. A/B test your messages 
12. Don't be afraid to be a little persistent (but not so persistent that you scare them away)
13. Sell your service at a fair price
14. Have a strong headshot for your Gmail Mailbox profile picture
15. Have a good website where you can explain your system in more detail
16. Create a video sales letter

Decision makers often receive a lot of outreach messages per day. 

Use the list above to help you stand out from the masses.