Outbound vs Inbound - What's best?

“Inbound is like hooking up with someone who approached you. Outbound is hooking up with the people you like most”

It’s a question I often get asked.

Here are 2 benefits in favour of outbound:

→ You build your target list

Rather than putting the algorithm in charge of who sees your content, you control who you reach.

Meaning you can reach out to your dream clients.

→ You can follow up

You can add people that express interest into your CRM

And nurture them over time with your inbound strategy.

Inbound is like hooking up with someone who approached you.

Outbound is hooking up with the people you like most.

While at the same time, the two strategies perfectly complement each other.

Outbound initiates relationships with your ideal customers.

Content nurtures those relationships over time, building trust and authority.

For best results, combine targeted outreach with a smart content and community strategy.

Find out more on the Rocket online course.